IBM - Solutions for a Small Planet

IBM was getting out of the PC market and transitioning to a computer services company. Big Blue needed to change their branding and public perception very quickly and effectively. Ogilvy & Mather's long running campaign of these very funny ads not only did the job, but they created a lot of work for Snyder Music and, by extension, me. 

Each :30 spot was a little movie living in it's own unique world of music. Here are several strung together. Enjoy…

Doug Epstein